Our Team

Modern Ancestry creates visually stunning keepsakes telling the story of your family history. We collaborate with creative professionals to bring you the best talent and expertise in one location.

 

Sarah Ferguson Potter

Founder

Sarah Ferguson Potter is a dedicated, passionate, and experienced researcher and storyteller skilled in the abstracting original material, analyzing artifacts, and conducting research and reporting methodically. Sarah has completed projects dating back to the 1500s and completed extensive research stateside as well as onsite in the United Kingdom and Scandinavia. For a detailed account of her discoveries and accomplishments, visit our Projects page.  

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Scott Potter-Hidden Catalyst

 

Cinematographer and Storyteller

Scott Potter was a big inspiration and supporter of Modern Ancestry and its projects. Scott passed away in 2020, but his impact on Sarah’s creative process is ever-lasting.

Scott was multi-faceted digital communication extraordinaire emphasizing cinematography and visual storytelling. Scott had created projects ranging from multi-city exploration across Scotland, international conventions in France, and heart-captivating stories of love, family, and personal growth in the midwest.